Effects of affects. The political game with the feelings of the recipient

Simona Frastikova

simona.frastikova@ucm.sk
University of Ss. Cyril and Methodius in Trnava (Slovakia)

Jan Demcisak


University of Ss. Cyril and Methodius in Trnava (Slovakia)

Abstract

The increasingly louder voice of right-wing populist discourse undoubtedly de-serves our attention. In this context, the question arises: what helps the different right-wing populist subjects to achieve their success? How and how do they address the voters to win their vote? The paper deals with the techniques and strategies of political manipulation, es-pecially with the technique of emotionalization. The focus is on two opposite poles on the emotional or affective scale, which can be associated with grief and crying or laughing and pleasure. The research deals with the relevance that the visual material (posters, online pres-ence, etc.) used by the political parties has on the voter recipients. The study analyzes which effects result from the representation and instrumentalization of affects and emotions and how they can influence the recipient.


Keywords:

right-wing populism, political poster, pity, grief, crying, laughing, political joke, caricature, political manipulation

References

AfD-Plakate von Shahak Shapira, February 29, 2020. https://www.bento.de/politik/afd-wahlplakate-zum-islam-shahak-shapira-verarscht-die-partei-a-00000000-0003-0001-0000-000001420889. Google Scholar

Aristoteles. Poetik. Translated and edited by Manfred Fuhrmann. Stuttgart: Philipp Reclam, 1982. Google Scholar

Decker, Frank, and Lewandowsky, Marcel. Rechtspopulismus: Erscheinungsformen, Ursachen und Gegenstrategien. Bonn: BPB, 2017. https://www.bpb.de/politik/extremismus/rechtspopulismus/240089/rechts-popu-lismuserscheinungsformen-ursachen-und-gegenstrategien. Google Scholar

Demčišák, Ján, and Fraštíková, Simona. “The Analysis of Cultural and Visual Symbols in the Political Campaigns of the Right-Wing Populism in Ger-man Speaking Countries.” In Reclaiming the future: official conference proceeding: official conference proceedings, 71–88. Sakae: International Academic Forum, 2019. Google Scholar

Frauke Petri, Facebook, February 29, 2020. https://www.facebook.com/Dr.Frauke.Petry/. Google Scholar

Freud, Sigmund. Der Witz und seine Beziehung zum Unbewussten. Leipzig und Wien: Franz Deuticke, 1905. Google Scholar

Kutschera, Franz. Grundlagen der Ethik. Berlin: De Gruyter, 1999. Google Scholar

Lexikon der Biologie [Stichwort:] “Weinen,” https://www.spektrum.de/lexi-kon/biologie/weinen/70503. Google Scholar

Metzler Literatur Lexikon, edited by Dieter Burdorf, and Christoph Fasben-der, Burkhard Moenninghoff. Stuttgart: Metzler, 2010. Google Scholar

Pawlitschko, Sven, and Pflüger, Markus. Gute Stimmung verkauft! In “Kauf mich!”-Kommunikation: Verführen, verzaubern, verkaufen – ein So-geht’s-Buch, edited by Stefan Gottschling, 217–230. Augsburg: SGV Verlag, 2014. Google Scholar

Platon, Philebos. In Platons Werke. Zweiten Teiles dritter Band, edited by Friedrich D. Schleiermacher. Berlin: Georg Reimer Verlag,1861. http://www.opera-platonis.de/Philebos.pdf. Google Scholar

Priester, Karin. “Das Syndrom des Populismus.” Dossier: Rechtspopulismus (Bonn: BPB, 2017): 7–12. www.bpb.de/system/files/pdf_pdflib/pdflib-241384.pdf. Google Scholar

Priester, Karin. “Wesensmerkmale des Populismus.” Aus Politik und Zeitgeschichte, Vol. 62 (Bonn: BPB, 2012): 3–9. Google Scholar

Spier, Tim. “Populismus und Modernisierung.” In Populismus, edited by Frank Decker, 33–58. Wiesbaden: VS Verlag für Sozialwissenschaften, 2006. Google Scholar

Taggart, Paul. Populism. Buckingham: Open University Press, (PA), 2000. Google Scholar


Published
2020-12-31

Cited by

Frastikova, S., & Demcisak, J. (2020). Effects of affects. The political game with the feelings of the recipient. Transfer. Reception Studies, 5, 223–252. https://doi.org/10.16926/trs.2020.05.02

Authors

Simona Frastikova 
simona.frastikova@ucm.sk
University of Ss. Cyril and Methodius in Trnava Slovakia

Authors

Jan Demcisak 

University of Ss. Cyril and Methodius in Trnava Slovakia

Statistics

Abstract views: 106
PDF downloads: 90



Similar Articles

1 2 > >> 

You may also start an advanced similarity search for this article.